MY RESUME

About Me

I am a digital marketing and performance media buying specialist with strong experience in launching and optimizing ad campaigns across platforms such as Google Ads, Meta, TikTok, Snapchat, and more. I have hands-on knowledge in audience targeting, conversion tracking, and ROI-driven strategies across the Saudi, Egyptian, and UAE markets.

In my current role as a Digital Marketing Manager, I lead the creative direction and manage the development of full marketing strategies and media plans tailored to each business model.

I specialize in lead generation campaigns, designing effective funnels that attract, engage, and convert potential customers. I oversee campaign planning from ideation to execution, ensuring alignment between business goals and digital performance.

I am skilled in data-driven decision-making, competitor analysis, and performance tracking through tools like Google Tag Manager — across e-commerce platforms like Salla, Zid, Shopify, and WordPress.

🎓 Education

• Bachelor's Degree in Business Administration
  Mansoura University – 2016 to 2020
  
  

• Diploma in Marketing and Business Administration
  Walid El Hanbaly – 2022

💼 Work Experience

Digital Marketing Manager & Marketing Consultant
Freelance – 2023 to Present

• Providing strategic marketing consultation for multiple marketing agencies
  
  

• Developing full-funnel digital strategies tailored to client objectives
  
  

• Creating and managing e-commerce stores across Saudi and Egyptian markets
  
  

• Offering hands-on support in content planning, tracking setup, and performance optimization
  
  

• Leading marketing audits and guiding internal teams for better results
  
  
  

Performance Media Buyer (Remote)
Tmarat – Egyptian Dates & Arabic Hospitality Brand – 2023 (Started recently)

• Managing performance campaigns remotely for a premium dates & Arabic hospitality brand
  
  

• Creating tailored advertising strategies to increase online sales and brand awareness
  
  

• Executing and optimizing paid ads across Meta, Google, and Snapchat
  
  

• Targeting Gulf markets with culturally relevant creatives and offers

Digital Marketing Manager
Warrqa Agency – 2024 to 2025

( Jeddah - Saudi Arabia  )

• Leading creative direction and full marketing strategy development
  
  

• Specialized in lead generation and performance marketing
  
  

• Managing content planning, market research, and digital campaigns
  
  

Building tailored media plans aligned with business goals

Digital Marketer & Media Buyer
Azzrk Company – 2023 to 2024

( Riyadah - Saudi Arabia )

• Managed campaigns on Google Ads, Meta, TikTok, Snapchat, Twitter
  
  

• Set up and tracked conversion events using Google Tag Manager
  
  

• Developed ad strategies based on audience analysis and product insights
  
  

• Conducted competitor research using SWOT, USP, and POD
  
  

Courses & Certifications

📜 Media Buyer Mind Shift – Pshift Agency (2023)

📜 E-Gulf Hacking – MQYAS Agency (2024)

📜 Shopify Mastery – E-cart  Agency (2025)

📜 How to Become one of the top 10% Mindset Marketers - Abdou Ramadan (2025)

Skills & Expertise

✅ Advertising Platforms: Facebook Ads, Instagram Ads, TikTok Ads, Snapchat Ads, Twitter Ads, Google Ads.
✅ Analytical Tools: Google Analytics, Google Tag Manager, Google Data Studio, Mixpanel, Adjust
✅ Creative Tools: Adobe Premiere (Basic), Adobe Audition, Canva.
✅ Content Creation: Ad Copies, Video Scripts, Social Media Creatives.
✅ Marketing Strategy: Media Planning, Media Marketing Strategy.
✅ AI Tools: Utilizing various AI tools for campaign optimization, data analysis, and content generation.

✅ Tracking: Websites, IOS & Android APP